INCOMPAS Brown Bag Series: The Early Returns of IOT Research presented by Sharetracker
April 19, 2017
12:30 PM EDT
The IoT market will be littered with applications and devices meant to simplify the consumers’ lives, but will undoubtedly strain the supporting network infrastructures. Early indications suggest that the fragmentation is only beginning. According to a report published by ShareTracker, traditional internet connected devices like PCs, routers and printers have a brand leader that carry 25% or more of the device market share, while emerging segments including home automation, security, wearables, and smart TVs, were dominated by brands that were first to market within the segments. Additionally, traditional connected devices (routers, PCs, tablets, cellular phones) had 2 to 3 times more device suppliers than emerging device families (Image 1 below). Across all devices, Apple was the leading brand across all connected devices, accounting for 19% share, followed by Samsung (15%) and HP (11%).
The quarterly research project, designed to track IoT emergence and market share trends, was conducted in Q416 (prior to the holiday shopping season), and encompassed over 5,000 residential drive test miles and identified over 2 million unique MAC addresses across 1,300 separate device brands. The study found that traditionally internet connected devices including PC,s, laptops, and cell phones account for 56% residential IoT (Internet of Things) devices, once the most common connected devices (routers/access points) are removed from the calculation. Printers and Smart TVs follow, both accounting for 14% of the device family share. Security, entertainment, energy management, gaming and automotive round out the devices the devices families measured.
ShareTracker will review the results of this research project in an effort to keep the members of the CCA abreast of a topic so impactful to their results.