ATL Communications

As seen in the March 28, 2011  COMPTEL Connection


ATL RespOrg Services  Click here to view their website.
Headquarters Location: Sunriver, Ore.

Q: What does your company do and how long has it been in operation?
A: ATL specializes in toll free management, including outsourced RespOrg services, disaster recovery and least cost routing.  We are the oldest, largest independent RespOrg. ATL was started in 1991 and became a RespOrg in 1993. Our customers range from large end users and carriers (IP and landline) to small resellers. Most of our clients come from recommendations from our customers and telecommunications consultants. 

Q: To what do you attribute your company’s success in the communications industry?
There are three reasons ATL has been successful for so long:

  1. No RespOrg can claim more depth of knowledge on the toll free industry, as well as technical, regulatory and business issues.  ATL’s president was on the team that designed “800” number portability in the 1980s.
  2. ATL is well known in the industry for extraordinary customer service.
  3. ATL keeps abreast of changes.  We are currently working on the next step of toll free to accommodate IP providers.

Q: What have been the biggest obstacles your company has faced in the marketplace?
A: Our biggest obstacle now has been our biggest obstacle since the company was started – education.  After 17 years in business, we still find telecommunications professionals who don’t know that you can provide disaster recovery for toll free on the callers’ end or that you can do least cost routing on toll free.

Q: What do you see as your greatest challenges going forward?
A: All toll free routing is done based on carrier identification codes (CIC).  IP providers don’t want that dependence on landline providers so the challenge now is how to expand the current processes to include IP addressing options.

Q: What have been some of your company’s most recent achievements (new customer wins, new service/product deployment, etc.)?
In the aftermath of Hurricane Katrina, ATL assisted the State of Louisiana in providing services to their clients.  Although the State’s offices were not affected by the hurricane, the callers from the devastated area needed to reach state offices.  ATL was able to provide that service through percentage allocation arrangements using multiple carriers on their toll free numbers.

Q: Why is it important for your company to be a COMPTEL member?
ATL has a long history with COMPTEL.  Our first meeting was in 1992 in San Diego with TRA (which merged with COMPTEL in 2003).  Although we just recently re-joined COMPTEL, it still feels like home. The association’s continued work in regulatory matters will become more important to ATL as new Internet telephony issues are worked through at the FCC and in the legislature.